CalmshellCalmshell

Partnership Opportunities

Strategic Institutions for B2B Revenue Growth

Revenue Potential: $1M-$5M annually
Universities & Colleges

$50K-$200K/year per institution

University of Toronto

Student Wellness Centre

Contact

Director of Student Health Services

Notes: 50,000+ students, strong DEI initiatives

York University

Centre for Human Rights, Equity and Inclusion

Contact

Director of Equity

Notes: Focus on culturally-responsive mental health

Ryerson University

Student Affairs & Campus Life

Notes: Diverse student body, strong wellness programs

Seneca College

Counselling & Accessibility Services

Contact

Manager of Counselling Services

Notes: 25,000+ students, focus on international students

Email Template: Universities & Colleges
Subject: Partnership Opportunity: Culturally-Responsive Mental Health for [University Name] Students
Dear [Decision Maker Name], I hope this email finds you well. My name is [Your Name], and I'm reaching out from Calmshell, a culturally-informed mental health platform designed specifically to support diverse student populations. Given [University Name]'s commitment to student wellbeing and equity, I believe Calmshell could be a valuable addition to your mental health services: **What We Offer:** • 24/7 access to culturally-matched therapists and counselors • Mental health resources in 14+ languages • Specialized support for international students, BIPOC, 2SLGBTQIA+, and other communities • Crisis intervention and peer support circles • Analytics dashboard to track student engagement and outcomes **Why Partner with Us:** • 50% off all plans with verified student ID • Seamless integration with existing wellness services • Reduces wait times for on-campus counseling • Improves mental health outcomes for diverse student body **Pricing:** Educational Institution Plan: $6/user/month (minimum 100 users) Pilot program available for 3-month trial with 50 students I'd love to schedule a 20-minute call to discuss how Calmshell can support [University Name]'s wellness goals. Would you be available next week for a brief conversation? Thank you for your time and commitment to student mental health. Warm regards, [Your Name] [Your Title] Calmshell info@calmshell.ca www.calmshell.ca

Next Steps

1. Prioritize Targets

Start with universities and corporate (fastest ROI)

2. Customize Emails

Research each institution and personalize your outreach

3. Track Outreach

Use CRM to monitor responses and follow-ups

Calmshell is not a 24/7 crisis service. In Canada, call or text 9-8-8 for suicide crisis support or call 9-1-1 for immediate danger.